RavenTrack, the Manchester-based affiliate tracking platform-as-a-service provider, has promoted Julian Pitts to Commercial Director. Pitts, who was previously Head of Commercial, will oversee the company’s global commercial operations, leading revenue growth and strategic client acquisition.
The company said Pitts had been instrumental in expanding its market footprint, securing key operator partnerships and shaping its commercial strategy. The promotion comes as RavenTrack prepares for its next stage of product expansion and international scale.
A period of growth
- RavenTrack has doubled the size of its sales department.
- It has expanded its account management capabilities to support a growing client roster.
- It was named Affiliate Management Platform of the Year at the SBC Affiliate Leaders Awards for the second consecutive year.
The platform gives iGaming operators affiliate tracking, real-time data and platform integrations, with the aim of helping marketing teams optimise affiliate performance.
What they said
Julian Pitts said:
“Having worked closely with our clients and team to strengthen our platform and market positioning, I am thrilled to step into the Commercial Director role at such an exciting time for RavenTrack. The affiliate landscape is evolving at a remarkable pace, and our focus remains firmly on delivering accurate tracking, real-time insights, and scalable infrastructure to help operators and affiliates thrive.”
Adam Rowley, Managing Director at RavenTrack, added:
“Julian’s promotion to Commercial Director is exceptionally well-deserved and reflects the enormous contribution he has made to the business. His deep commercial insight, dedication, and ability to build lasting industry relationships will be vital as we scale our operations and continue to set the standard for affiliate technology.”
The move follows other senior appointments in the affiliate sector, including Catena Media’s new SVP of Technology. Gamblita also covered Casino2k’s nomination at the SiGMA Italia awards.
