Booming Games has appointed Ally McIvor as Chief of Sales, a newly created position that puts a dedicated senior leader in charge of the Malta-based slot supplier’s sales operation for the first time.
McIvor joins from a career that includes commercial, partnership and operations roles at Microgaming, Games Global and iSoftBet. She will lead Booming Games’ entire sales team, with every member reporting directly to her, and will herself report to Chief Commercial Officer Michael Waterfield.
The company says the aim is to make sales McIvor’s sole focus. Together with Waterfield, she will work on turning its commercial strategy into a sales operation that wins more deals and builds longer-term operator partnerships. She has already started meeting customers and partners, having represented the company at SBC Lisbon last month.
Booming Games has more than 300 slots in its portfolio, including a branded series with former footballer Ronaldinho. Recent releases include the Vampires: Blood Moon slot.
Ally McIvor, Chief of Sales at Booming Games, said:
“Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing the yourself.”
Michael Waterfield, Chief Commercial Officer at Booming Games, added:
“With Ally joining as Chief of Sales, we now have a world class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”
