Affiliate data provider First Look Games, affiliate agency TAG Media and B2B marketing agency GameOn have launched Studio Leaders, a joint venture designed to take game studios from spotting affiliate opportunities to acting on them.
The service brings the three companies’ work together in one fully managed offering, covering tasks most studios do not resource in-house.
Why affiliates matter to studios
According to First Look Games, affiliates account for anywhere from 19% to 95% of an operator’s new depositing customers. Yet studios have historically had little visibility of how their games are represented on affiliate sites.
First Look Games’ platform now tracks more than 55,000 games across over 1,000 affiliate publishers in 79 markets.
Who does what
- First Look Games: the intelligence layer, showing how a studio’s titles perform across affiliates and where the opportunities are.
- TAG Media: affiliate and publisher outreach across the 79-market network, working market by market.
- GameOn: campaigns and content such as affiliate Q&As, merchandise and creative assets.
In practice, Studio Leaders covers publisher targeting by market, affiliate and streamer recruitment, sponsored placement management, and the content kits, compliance reviews and reporting around a live campaign.
What they said
Alex Wilson, Head of Marketing Division at GameOn, said:
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“Studios can now see where their games are winning or losing across the affiliate ecosystem, but most have lacked the resources to act on it. Studio Leaders is built to change that.
“First Look Games shows where the opportunities are, TAG Media works the affiliate outreach and placements, and GameOn produces the content that turns it all into visibility a studio can measure. We’re extremely proud to be launching this first-of-its-kind service.”
Tom Galanis, Chief Executive Officer at TAG Media and First Look Games, added:
“For years, studios have poured their hard work into excellent games and then released them into a market they had no visibility over.
That never sat right with me, which is why we built First Look Games. Studio Leaders is what comes next, offering both the intelligence a studio needs and the team to act on it, all in one place. For studios who are serious about ensuring their games are truly represented to the player audience – something only the affiliate channel offers, that combination simply hasn’t existed until now.”
Affiliate-focused suppliers continue to invest; tracking platform RavenTrack recently promoted Julian Pitts to Commercial Director.
