Sunbet, the online brand of South African casino group Sun International, has renewed its contract with platform provider Bede Gaming.
The two companies have worked together for nearly ten years. Over that time Sunbet has grown from a South African operation into a business that also serves Botswana and Namibia, with the expansion built on Bede’s internationally configurable platform.
The renewal comes after Sun International reported strong digital growth in its first-half update for 2026.
The numbers
- 36% year-on-year increase in revenue for Sunbet
- 43% overall rise in iGaming gross gaming revenue
- Three markets: South Africa, Botswana and Namibia
Sunbet offers sports betting, casino and live casino across online and mobile channels. Bede has supported the brand with tailored features and third-party integrations, including the Kambi sportsbook and the Xtremepush CRM platform.
What the companies said
Simon Gregory, Chief Executive Officer of Sunbet, said: “We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results.” He added that Bede “has continued to support our ambitions and digital growth year after year”.
Kirsty Stewart, Chief Legal and Client Success Officer at Bede, said: “We are very proud of the relationship we have continued to grow and foster with Sunbet.”
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Why it matters for platform providers
Switching platforms is expensive and carries operational risk, which is why long-running contracts are valued by suppliers. A renewal backed by double-digit revenue growth gives Bede a reference client in Africa as it seeks other operator customers.
About Bede Gaming
Bede Gaming is part of the MERKUR GROUP and supplies platform software for lottery, casino, sports betting and bingo. It is headquartered in Newcastle upon Tyne, employs around 300 people and is licensed by regulators including the UK Gambling Commission, the Western Cape Gambling and Racing Board, the AGCO in Ontario, the AGLC in Alberta and the Malta Gaming Authority.
