Live and casino content supplier ICONIC21 has signed a partnership with Advabet, the iGaming platform provider also known as Adwa, to distribute its portfolio across Adwa’s operator network and managed brands.
The agreement, announced on 15 October, covers every major vertical in ICONIC21’s range, led by slots, virtual games and live casino.
The content will be introduced in phases. Adwa’s own B2C brands will go first, followed by its wider B2B customer base across all the agreed verticals.
Starting on Adwa’s own brands gives both companies a chance to see how the content performs before it is offered more widely. The multi-vertical scope also means ICONIC21 can place live, virtual and RNG products through one partner rather than signing separate agreements for each. For Adwa, the content adds to the range it can offer the operators that use its platform.
What is included
- Slots, virtual games and live casino
- Gravity Games, ICONIC21’s main live and virtual titles
- iDealer Blackjack, a virtual game
- Phased rollout, starting with Adwa’s B2C brands
What the companies said
Alina Mihaela Popa, chief commercial officer at ICONIC21, said: “We’re pleased to begin working with Adwa and introduce our content portfolio across its network.”
Igor Drobaha, head of casino at Adwa, said: “ICONIC21’s portfolio adds further depth to the entertainment offering available through our platform.”
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About the companies
Adwa specialises in tailored online casino solutions, supplying platform technology, gamification tools, integrations and operational services to operators.
ICONIC21 provides live casino, RNG table, crash and slot games, as well as dedicated studios and custom branded games. It has opened a studio and office in Vilnius, Lithuania, and its distribution this year has included the Alea aggregator and a launch with Winpot in Mexico.
