UK slot studio Blueprint Gaming has agreed a partnership with Supergroup that will put its games in front of players at Betway and Jackpotcity, two of the group’s brands in South Africa.
The agreement follows Blueprint’s recent entry into the South African market, and the supplier describes it as a significant part of its longer-term plans for the country. More titles are due to be added as the rollout continues.
Games in the rollout
- Blueprint’s Megaways titles
- Cash Strike
- Licensed IP releases, including ted and a recent Game of Thrones slot
- Further well-known titles to follow in later phases
What the company said
Sam Haggblom, director of business development at Blueprint Gaming, said the country remained a priority. “South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships,” he said.
He added that the tie-up with Supergroup offered scale: “Working with key Supergroup brands such as Betway and Jackpotcity gives us a formidable platform.”
Blueprint describes South Africa as one of Africa’s most established gaming markets, pointing to its regulatory framework, long betting tradition and rising digital engagement, and says it sees considerable long-term potential for online casino there.
About Blueprint Gaming
Founded in 2009, Blueprint is based in the UK and is part of Germany’s Merkur Group. Its catalogue runs to more than 1,000 games, combining in-house franchises such as Fishin’ Frenzy and King Kong Cash with licensed brands including The Goonies, ted and Game of Thrones.
The studio holds certification for regulated markets in the UK, South Africa, Brazil and Canada. Its South African certification underpins the Supergroup rollout, which brings its content to two of the group’s consumer brands in the country. The Supergroup agreement is the latest in a series of supplier deals targeting South African operators this month.
