BC Game has brought back Colby “Chaos” Covington, the former interim UFC welterweight champion, as a global brand ambassador.
Covington first joined the online casino and sports-betting brand as an ambassador in 2024, while he was competing in the UFC. His return follows a move into freestyle wrestling and high-level submission grappling, including appearances in Real American Freestyle that have drawn wide attention on social media.
It is also the first ambassador deal announced by Ali “Ako” Muhanned since he took over as BC Game’s chief executive.
Ako said:
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle.”
“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”
What the partnership covers
Covington will work with BC Game on:
- exclusive digital campaigns and sports entertainment content for an international audience;
- interactive fan activations and community events built around major combat sports matchups; and
- behind-the-scenes content and co-branded promotions for BC Game’s players.
Founded in 2017, BC Game offers casino games, sports betting and community-led entertainment. The company says signing athletes with large, engaged fan bases is central to its brand as it expands internationally.
