Peter & Sons has gone live with BetVictor in Alberta, bringing the studio’s slots to one of Canada’s newest regulated iGaming markets.
The launch builds on an existing relationship: BetVictor, part of BVGroup, already offers Peter & Sons games in the UK. Players in Alberta can now access the studio’s titles, known for their hand-drawn visuals, distinctive characters and offbeat humour.
A growing North American footprint
Alberta has become one of Canada’s most closely watched iGaming markets, following the success of regulated online gaming in Ontario. The BetVictor launch is the latest step in Peter & Sons’ growth in North America. The Yerevan and Barcelona-based studio has also been expanding in Europe, including a 60-game deal with Fonbet in Greece.
BVGroup is a privately held operator and B2B technology provider headquartered in Gibraltar and licensed in the UK, Ireland, Gibraltar, Alberta and Ontario. Alongside its BetVictor brand it powers white-label partners including Heart Bingo, Smooth Spins, Parimatch UK, Betano UK and talkSPORT BET.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said:
“Going live with BetVictor in Alberta is an exciting step for Peter & Sons and a strong continuation of a relationship already active in the UK. Alberta is a major new chapter for regulated iGaming in Canada, and we are proud to bring our games to the market with an operator that understands both casino entertainment and responsible growth. This launch gives more players access to the worlds, characters and mechanics that define our studio.”
Dayle Fenton, Head of Casino at BVGroup, added:
“We are pleased to extend our relationship with Peter & Sons into Alberta as we continue expanding the range of high-quality casino content available to our players. Their games bring a distinctive visual identity, original themes and engaging mechanics to our portfolio, and we look forward to building on the success of our collaboration across multiple regulated markets.”
