Mindway AI, the safer gambling software company majority-owned by Better Collective, now helps operators monitor 16.5 million individual players each month. Better Collective shared the figures on 12 November, ahead of Safer Gambling Week.

That is 79% more than the 9.2 million players its GameScanner product covered in May 2025. Mindway now operates in 73 jurisdictions, up from 62.

From 125,000 players

GameScanner combines neuroscience, AI and expert human assessments to flag early signs of risky gambling behaviour, so operators can act on them. When Better Collective took majority ownership in 2021, it monitored 125,000 players in three jurisdictions.

Better Collective said revenue grew at a compound annual rate of 47% between 2021 and 2025. At 30 June 2026, Mindway’s signed annual recurring revenue was 325% of the level a year earlier.

Partners in 2026

  • DraftKings added Gamalyze Casino, a self-assessment card game, to its responsible gaming resources in January, followed by Gamalyze Football and Gamalyze American Football.
  • Better Collective introduced Gamalyze Football on brands including Action Network in June.
  • New commercial partners include Amelco, Gaming1 and Super Technologies, plus collaborations with GamScore and eyeDP.

What they said

Rasmus Kjaergaard, CEO of Mindway AI, said:

“Our momentum proves that commercial success and industry-leading player protection go hand in hand.”

Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said:

“Its expanding reach and partnerships with major operators reflect both the strength of the team and rising demand for effective player protection.”

Source: Better Collective.