Play’n GO has launched GO Momentum, a promotional ecosystem that brings its engagement tools for licensed operators together under one umbrella. It is aimed at operators in regulated markets.
What is in GO Momentum
- GO Rewards, live at launch
- GO Jackpots, live at launch
- GO Drops, live at launch
- GO Tournaments, set to join in early 2027
Play’n GO says the platform has already handled promotions at scale. In a recent campaign that gave away a million free games through GO Rewards, 99.99% of players who opted in received their reward instantly.
Petter Viklund, Head of Product Strategy at Play’n GO, said:
“GO Momentum is about much more than launching a collection of new promotional tools. It is a statement about where we believe the regulated casino experience can go next.
“Operators and players should expect more from the technology that sits around great games. Promotional experiences should be exciting, intuitive and seamless for the player, while giving operators powerful new ways to create entertainment and build engagement. That is what we are building with GO Momentum.
“We have spent more than 20 years developing entertainment specifically for regulated markets, and this is another example of our determination to keep pushing those markets forward.”
Studios are increasingly selling retention tools alongside content, as with Evoplay’s Player Space, launched a day earlier. Play’n GO’s Melanie Hainzer is also among the speakers at Gaming in Germany in Berlin next week.
