Evoplay has launched the Winter edition of its Season of Legends campaign, a €1 million promotional package for casino operators running from December 2026 to February 2027.
The campaign covers Christmas, New Year and Valentine’s Day in one calendar, and Evoplay is encouraging partners to integrate early to make use of the full season.
What the package includes
- Tournament and Wheel of Fortune: scheduled promotional phases across the season.
- Infinity Prize Drops: run for 28 days in a row each month, separately from the tournament and wheel, so rewards stay available between activations.
- New Year Prize Drops: run daily from 1 December 2026 to 31 January 2027.
- Lucky Scratch Cards: a new mechanic designed to bring players back during quieter periods. Operators can switch it on through a Balance Increase connection with no extra setup.
Evoplay says the aim is to give players several different reasons to return over the three months, rather than relying on a single festive tournament. The developer has a portfolio of more than 250 slots, table, crash and instant games, and recently took around 50 games live with Gran Madrid in Spain.
Diana Larina, CMO at Evoplay, said:
“The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey.
“The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.”
