UK sportsbook and casino operator Midnite has launched Big Numbers, a teaser campaign that covers outdoor advertising sites with numbers and no explanation of what they mean.
The figures are the first phase of the campaign. Midnite says more will be revealed in due course, and the campaign is designed to make people curious and get them talking. The operator has a track record of fan-focused activity, including its UK Championship snooker campaign.
What they said
Andrew Mook, Head of Brand Marketing at Midnite, said:
“We wanted to create something that would really capture people’s attention and get them asking questions. There’s a very good reason that these numbers are appearing, but we’re going to let people have a bit of fun trying to work it out for themselves. So, for now, we’ll just let the numbers do the talking!”
Midnite builds its entire sportsbook and casino platform in-house and positions itself as a challenger brand in the UK market.
