Incentive Games has added a Preferred Team feature to Tournament Challenge, the free-to-play football prediction game it built for bet365, for the 2026/27 season.
How Preferred Team works
- Players are asked to pick their favourite club during gameplay and are then placed in a dedicated league with other supporters of the same team.
- The prompt can be skipped, and players who skip it are not asked again.
- Tournament Challenge is available in the Free Games tab within bet365’s football section, across key global territories, with standalone versions for Spain, Italy and Greece.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Tournament Challenge is all about bringing fans closer to the action and the Preferred Team feature gives us an opportunity to deepen engagement by building on the loyalty fans already have for their clubs. It gives another reason for users to return to the game and gives them a more meaningful way to compete throughout the season. We’re pleased to continue working with bet365 to develop the experience and explore new ways to connect players with the football they love.”
A bet365 spokesperson said:
“Football is as much about identity and shared passion as it is about the results on the pitch. Preferred Team brings that into Tournament Challenge, giving customers a way to share the experience with fellow supporters. It’s a natural addition to the game and we’re pleased to continue developing our partnership with Incentive Games.”
Incentive Games also runs Incentive Studios, its real-money games division, which holds licences in the UK, Michigan, Ontario, Pennsylvania and Alberta.
