Pythia Sports has joined the NYCE Product Marketplace as a NYCE Certified supplier. It is offering operators Racing1 Markets, a managed horse and greyhound racing product it runs with the Racing1 media rights alliance.
What operators get
- Official race data, odds, risk controls, live streaming and media rights in one integration and one contract
- A choice of API (build your own front end) or iFrame (ready-made racebook), both with a back office for set-up and live bet monitoring
- Win, each-way, place, forecast, tricast and bet builder markets
- Racecards with form, silks and race comments
- Round-the-clock trading and operations support from Pythia
Coverage and media rights depend on rights holders and market availability.
Who is involved
Pythia, founded in 2014, specialises in predictive modelling and data for racing. It works with Racing1 members Arena Racing Company, Racecourse Media Group, 1/ST Content and Tabcorp, and its clients include Ladbrokes, Coral and William Hill. Racing1 was formed in 2024 to serve markets outside its members’ home countries. NYCE International is a London-listed (AQSE: NYCE) B2B marketplace and advisory firm that introduces suppliers to operators.
What they said
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “Every operator comes to racing from a different place.”
Alex Crockford, Chief Commercial Officer at NYCE International, said: “When operators ask us about racing, the first questions are usually about trading.”
